PhDhawk wrote: ↑Fri Feb 03, 2023 10:21 am
jfish26 wrote: ↑Fri Feb 03, 2023 10:16 am
PhDhawk wrote: ↑Fri Feb 03, 2023 10:14 am
yes, and that seems like an chance for netflix to do a "friends and family" type of option. And, like pdub sorta pointed out, this may just be the straw that broke the camel's back for some after a long list of minor things.
But based on the numbers, I agree, it's mostly freeloaders. And, I don't feel bad for them...and I can't imagine netflix is concerned about losing non-paying customers.
But where does "friends and family" stop, and how do you police it?
If you're charging an additional fee, something like 4.99 month, does it matter? Netflix increases total revenue, and it's better than having freeloaders. Families can't be too upset about a minor additional cost that is providing something extra.
I admittedly don't know all the details about this. Like, so many hotels offer use of your own netflix and when you're on Wi-Fi...does this all go away. My understanding was that the "home" account had to login every 31 days...how much are they limiting additional screens?
You're getting to the heart of the matter: the task for Netflix (for example) is to figure out the sweet spot.
They're never going to stop all freeloading. Efforts to do so are both futile (it's asymmetric warfare) and counterproductive (congrats, you reduced freeloading by 2.7% but chased off 15% of your subscribers by making it a pain in the ass to use your service).
So, how do you mitigate the harms of freeloading without alienating customers?
There's not really a simple, obvious way. I wonder if it works better with carrot than stick. For example, perhaps the next price increase only applies, or ads are only shown, to those who do NOT perform the new verification stuff.