TyTy's endorsement was front page on ESPN.TraditionKU wrote: ↑Thu Oct 21, 2021 11:17 am much like social media, i tend to stay away from watching espn unless there’s a KU game on
are these endorsement deals really taking over their coverage?
While I think that will probably go away - as in, news that a player signed a massive endorsement deal - on front page news, I don't think it will go away A. as a recruitment tactic and B. in your consumption of college basketball as a media - i.e. players in ads pimping a product.
I'd also argue that, now that this has opened up ( NIL ), it will likely lead to the next step in paying players, which would be some sort of contract. And now we've got pro basketball for younger players.